Autodesk. “Accelerating better design” campaign.
Challenge: Autodesk design software products were used by vast numbers of designers across industries ranging from computer gaming to movies to manufacturing and construction. But while the products were known, the parent company wasn’t. Making each new product a harder sell. Because there wasn’t a strong brand equity to lean on. So how do we fix that?
Solution: Our “Accelerating Better Design” campaign boosted awareness and engagement. This brand video was a key part of that campaign. It was massively popular with its target audience. Getting 600,000 views on YouTube - a vast number for a B2B brand.
brand video
Script
“Design has a unique power to solve problems. And the better our power to design solutions, the bigger the problems we can solve.
The challenges we face today are complex and global. That’s why one 3D software company focuses all its knowledge on creating tools with a single purpose: Accelerating Better Design.
From engines that drive industry, to vehicles that drive the imagination. From bridges that withstand earthquakes to rollercoasters that create them. One company helps you design it all.
Working in more efficient, sustainable ways. So you can see more clearly, connect ideas more efficiently - and design, simulate and perfect every element before anything’s ever built.
Giving you the knowledge to move from what can be done, to what should be done. Autodesk. Accelerating Better Design.”