CITIBANK
How do you make developing a new credit card easy, while ensuring every card stays on brand?
Challenge: Citibank is one of the world’s leading suppliers of own-brand, co-branded and partner branded credit cards. But with so many departments in so many areas of Citi in so many nations, and so many partners and potential partners wanting to create cards, how do you make the process simple? As well as ensuring every card developed feels “Citi”?
Solution: These are the Card Development Guidelines we developed. To replace the previous long, complex and confusing and occasionally contradictory manuals. They’re designed to be clear, simple and direct - to make a complex process feel comprehensible and intuitive.
