Carbon 3D. Creative Strategy
Challenge: For years 3D Printing has been promising to be “the next big thing”. But somehow it’s never got there. Because the products never quite live up to the promise - making it unfit for large scale production. So how do you sell a new 3D Printing platform to manufacturers?
Solution: Led by former Tesla engineers, Carbon aims to offer a qualitative difference. But leading with the details can be confusing. So this creative strategy exercise is all about identifying potential messaging categories. And then offering different ways of speaking to each. To offer a more systematic approach, that provides a clear, unified message that we can then structure the key facts, figures and details around.
