BBC Newshour
Challenge: How do you make BBC News feel interesting and relevant to a US audience?
Solution: The world around us can seem strange and confusing. And cable news can make it worse. But BBC Newshour has the antidote. With embedded journalists reporting from 142 nations around the globe. It offers the unmatched local knowledge and context - to make a confusing world, less confusing.
So it can answer questions like: “What sort of people attend a riot in suits?”, “How can a kid pick up a gun before he can use a smartphone?“, “What sort of Mom takes her kids to a missiles parade instead of Disneyland?” and “When can prayer itself be seen as in need of policing?”
While other broadcasters offer fear and speculation, the BBC delivers the deep coverage and calm analysis to deliver the understanding people need now. “Because Understanding is Everything”.
