AECOM. brand book.
Challenge: Aecom is a vast “one stop shop” for today’s massive global projects – formed by the merger of giants across a range of fields. With over 100,000 employees drawn from a wide range of disciplines. But at what point does vast become too vast? And at what scale is unity of vision lost?
Solution: Our rebranding - which included this Brand Book and accompanying Brand Video - aimed to answer those questions. Focusing on AECOM as an organization with a unique unity of purpose and seamless integration. Which delivered the power to made amazing things happen - in the built, natural and social environments.
