THE NATURAL HISTORY MUSEUM
Background: London’s Natural History Museum is a 140 year old institution. A globally renowned centre of natural history and research. I worked on fundraising for a major extension known as the Darwin Center.
Challenge: How do you get the funding from private donors to build a $53 million science center?
Solution: You forget the “dry” science – and appeal to the sense of wonder in all of us. I asked mega-donors to imagine a unique new space “Where All the Past is Present”. 80 million species and millions of years of history brought to life again at last. In a new and uniquely experiential environment - where you can engage face-to-face with scientists who are as enthusiastic as you are.
In researching the project, I had the chance to interview a number of the Museum’s research scientists. And hear about projects they were personally engage in around the world. What came across was the sheer personal enthusiasm, glee and joy of discovery that united them. So I aimed to give the brochure the same flavor.
Outcomes: The picture our campaign painted helped raise the full $53 million (£42 million) funding. Making the Natural History Museum's proposed new Darwin Center a reality.