NAMING
Challenge: How do you get users to feel love, trust or enthusiasm for a product before you even start marketing?
Solution: You use Naming as a discipline. I’ve experience of naming products and services across several sectors. I’ve also managed teams of 5-6 namers on a range of naming exercises.
Citi investment Services
Here’s an example. A naming exercise I led for a proposed Citibank brokerage service with Landor:
