Autodesk. Case study
Autodesk University
Annual event. Coming up with the theme. I created the core theme options for the event. Here are the four finalists. The chosen route. And then proposed visual hangings for the event and how they mapped to our core theme..
Chosen direction: The power of the possible
banners
Our campaign juxtaposes designers and their creations. To demonstratie the “potential-raising, reach-extending, idea-accelerating, community-bridging, shape-shifting, nature adopting, mind-expanding” Power of the Possible - with Autodesk University.
Autodesk. Breadth and Depth Campaign
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AUTODESK. AEC CAMPAIGN.
Challenge: Complex construction projects typically come in late and millions over budget. Leading to headaches for architects, engineers and construction companies. And anger and mistrust from clients. How do you show you understand the problem and have a software to solve it?
Solution: Illustrate how the process feels to those implementing it. By turning the ads into animated puzzles. With multiple moving pieces constantly shifting, assembling and reassembling. Until Autodesk brings it all together.
AUTODESK. IPAD 3D EXPERIENCE
Problem: How do you prove your product is as good as you say?
Solution: You help potential users experience it for themselves - wherever they are. This iPad app helps them do just that.
IMMERSIVE 3D EXPERIENCE
The app lets used experience the breadth and depth of Autodesk’s offering. Across multiple industries and types of design challenge.
Scrolling through initial sketches to final prototypes, viewers get to experience how Autodesk’s 3D technology enables them to visualize, analyze, and experience ideas before they’re real.
INTERACTION
The app lets you choose between projects. Pinching and dragging lets you move around building and objects internally and externally. Tilting the iPad allows you to fly around them with more freedom to analyze every inch and angle an object, project or construction. We created this experience in collaboration with Cooliris whose 3D engine is the core system of this 3D tour.
The Tianjin Port Building
Path leads to “hero projects. Such as a virtual tour of a showcase construction project designed with Autodesk products.
the power of design - brand video
Challenge: How do you transform Autodesk into the go-to brand for designers in diverse industries by enhancing its recognition and solidifying its reputation?
Solution: Our “Accelerating Better Design” campaign shifted the perception from “supplier” to thought leader in design. And redefined the role of designers in soclety as elite world shapers. This YouTube video was a key part of the campaign. It was massively popular with its target audience. Getting 600,000 views.- a vast number for a B2B brand.
Solution: Our “Accelerating Better Design” campaign shifted the perception from “supplier” to thought leader in design. And redefined the role of designers in soclety as elite world shapers. This YouTube video was a key part of the campaign. It was massively popular with its target audience. Getting 600,000 views.- a vast number for a B2B brand.