Curia. Value Propositions
Challenge: How do you turn a research facility in to a brand with palpable value?
Solution: You find a way to make that value clear and simple to understand.
AMRI were a life-sciences company looking to rebrand and refocus.
They were a CDMO. That’s to say a contract development and manufacturing organization. Handling the innovation and development work on new Pharma and biotech drugs, alongside outsourced manufacturing if needed.
The existing brand was functional. But not much more. They needed to feel like an inspiring partner too.
And that required a Value Proposition.
They initially worked with PWC. But the Value Prop they delivered wasn’t exactly inspiring. Or easy to explain to employees or partners…
So for RAMarketing, I created a series of simple focused alternatives.
To help them fully-evolve Curia. A new, fresh brand. That spoke more clearly to pharma and biotech partners. By harnessing the joy of the journey of science.
