A VISION USERS CAN RELATE TO. This brand video helped change the way users thought about Autodesk. Repositioning it as a visionary brand driving innovation in the most important community of the 21st century. This video got 600,000 YouTube views. A vast amount for a B2B ad - and as many as Apple’s “Made in California” video aimed at a far larger consumer audience. (B2B/ Autodesk/ AKQA)

AECOM is a vast engineering and construction company. Encompassing countless nations, projects, disciplines and specialism. But all united by a single purpose. So more of humanity’s biggest problems can be tackled. And each individual dream or vision can be taken further than ever before.

COMPLEXITY MADE SIMPLE. I’ve written plenty of “How to” videos like this. To help users master all the services offered by big companies like Charles Schwab.