GOOGLE ADS. Sometimes the best ad campaign isn’t an ad campaign.
(Project:: Google Ads Hangouts)
Google Ads is used by millions of businesses around the world. But many stop using it fast. Because they don’t know know how to use it effectively. So what sort of campaign or promotion would persuade them to stay?
OUR SOLUTION?
Our solution wasn’t a campaign to sugar-coat the problem. But a new education platform to improve and add value to the service.
One that would make every user a Google Ads expert through offering simple, personal training in every area of AdWords from super-smart Google experts. And build in a new community aspect. So every buiness felt part of a journey where they could also learn from their peers.
We called our new platform Google Ads Hangouts.
live sessions
Sessions would go out live. And sessions would grow into a new interactive knowledge library. So users could get help fast and see better and better results. Elements included:
BRANDED LOOK & FEEL
We developed a simple set with a mid-century modern look that would create a standard visual signature for each AdWords Hangout. Wherever it was created. It felt classic and “hip”. Echoing the look of many of the new startups we were looking to attract.
CONTENT CREATION HUB
A new content creation website would guide Googlers to create informative, entertaining broadcasts. WIth resources covering everything from content and data to staying on brand to writing scripts to marketing Hangouts through social channels.
IDENTS
We created short idents that would precede each AdWords Hangout, to further ensure a “family identity” for all new content.
