idea: the museum for everyone bored by museums
(Campaign: Atlantic Worlds galleries launch)
The National Maritime Museum is a grand museum focused on maritime history. But how do you make that relevant to the modern visitor? That was our challenge with Atlantic Worlds. A new gallery focused on the trade links between Britain, America and Africa in the 17th and 18th Centuries. Our concept was to tear away the veil of history. And focus on a world as raw, compelling and dangerous as our own. We aimed to bring in people who wouldn’t normally think of coming to a museum. By making history feel as compelling as an action movie.
ATLANTIC WORLDS. LAUNCH POSTERS
Sugar
Sugar was the drugs trade of its day. Surrounded by the same elements of money, death – and massive human exploitation. El Chapo is tame beside this.
Trade
Forget profit and loss. It’s all about power and control. New trade routes destroyed old networks. Merchants replaced monarchs. The old world was turned on its head. The disruption of today’s “new economy” is tame beside this.
Events. Forget Trump or Brexit. Dive back to a world with events so staggering we couldn’t cope with them now. And so monumental, that their ripple-effects are still being powerfully felt now.
