copy samples

Question: So you do all the concept and campaign stuff. But how much copy have you actually written?

Answer: Lots! For all types of brief. In all sorts of voices.

On this page I’m offering a diverse range of copy styles and clients. Short copy. Long copy. B2C. B2B. Consumer. Financial. Medical. Branding materials. Strategy documents.. And creative guidelines. To demonstrate that whatever the job, I can handle it.

SHORT copy

Ad for BBC, at a time when the issue of child soldiers in the Congo was making the news.

Copy: "People with higher demands of their news coverage turn to BBC World. BBC correspondents are in more countries than any other broadcast news provider. Making sense of every world event for 167 million households in over 200 countries. If you want to know all that is happening, everywhere –from any event's humble beginnings to its ultimate conclusion - BBC world is out there 24 hours a day."

Tagline: Making Sense of it All.

Short and snappy consumer for the PlayStation.

LONG COPY

 

I'm equally familiar with long copy projects. Such as websites and microsites.

I've written a lot of web content. From full websites and microsites for companies as varied as HSBC and Autodesk, to social updates, quizzes and tactical copy. 

Above is a sample of site copy for software implementation company Bluewolf, that helped give it the visibility to be purchased by IBM.

(To see the full site copy for Bluewolf, just click the landing page image above.)

micro-targeted B2B

I’ve written a wide range of online and offline B2B communications. Across technology, food and drink, leisure, financial, electronics, insurance, medical, public institutions. From full campaigns to targeted emails to specific verticals. You name it, I've done it.

 

Client: Targus (Product, laptop stands).

Target: Company Financial Directors.

Message: The cheapest way of cutting sick-leave costs. Part of emailer campaign micro messaging to different specialisms within organizations.

 
 

Corporate Training

Client: Google.

Target: Google Engineers.

Object: Teaching the how to script and present their knowledge in online sessions in a way that makes it easy for small business owners to understand.

B2b Brochurework

Company: Barclays

Target: Company Directors.

Message: Your existing pension plans may not last as long as your employees… Which could put you in contravention of your fiduciary duty. And make you potentially legally liable.

consumer

Part of a campaign for Toshiba’s premium flat-screen TV - at a time when bulbous, curving CRT's were still the norm...

Copy: "Introducing the stunning new Toshiba Strada. The new benchmark. Ultra-slim, effortlessly-elegant styling. Designed to enhance even the most opulent environment. Six-channel hifi Dolby Digital Surround. Crisp, clear, wide, flat 36" screen. Enhanced by Toshiba Microfilter technology and 100Hz DFS. Inbuilt modem, program recorder and digital decoder. Be careful. You will fall in love."

brand manifestos

 

Part of the major “Citi Renewed” project for Citibank.