DIRECT MAIL and collateral

I’m familiar with creating DiM, collateral and emailers for a wide range of clients. Including

Financial

I’ve a lot of experience writing and conceptualizing for heavily regulated sectors. But the drier the subject, the more you need to keep the top-line communication simple and fun. Here’s one example:

Here’s how I voice the serious subject of “fiduciary duty” - for investment giant iShares. (Agency: MRM)

fundraising