BOX.
Challenge: How do you create a simple, effective brand voice for a fast, scrappy internet startup that’s rapidly heading to IPO?
Solution: Box is a Silicon Valley-based cloud content management and collaboration company. In simple terms, it helps people and teams work easily from anywhere. In other words it was just the sort of company other Silicon Valley companies needed to know about if they wanted to ditch the desks and the reliance on cumbersome tech departments that held of them back. Box helped anyone work anywhere in any way that felt intuitive. Giving companies an urgency they needed to cut the legs out from under older, slower competitors. So I developed a voice with that same sense of urgency - and irreverence for the ways of the past.
