citibank

How do make developing a new credit card easy?

Challenge: Citibank is one of the world’s leading suppliers of own-brand, co-branded and partner branded credit cards. So how dome developing a new card easy - while ensuring every card feels appropriately “Citi”?

Solution: Citi Card Development Guidelines. Just one of of the many types of brand collateral I developed while working on the Citi account at Landor. Here are a few pages:

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