NATIONAL MARITIME MUSEUM. BUSINESS PARTNERSHIPS

“The Leading Choice” campaign

Challenge: Modern public institutions need major corporate sponsorship. But how do you prove the relevance of a museum of the sea in our technological age?

Solution: Our concept was to reframe NMM as a “museum of leadership”. An invaluable resource of the ideas, innovations and methodologies of leaders who helped Britain not just rule the waves, but global trade and scientific advance for centuries.

Outcomes: A focus on leadership brought in partnerships with leading companies across multiple sectors. Including Boeing. HSBC and BAE Systems.

Agency: Virtuality