Royal Observatory Greenwich
Challenge: Planetariums have been around for a while. But how do you successfully launch one on a world heritage site? The Royal Observatory Greenwich had a long historic heritage, but how did you make its new planetarium feel just as special?
Solution: You make it less a visitor attraction - and more a monument to humanity’s historic struggle with the infinite. Evidenced in the planetarium’s unique architecture based on symbolic angles used in ancient structures focused on star study, ritual, religion and the afterlife. The building also features a 51.5% degree horizontal tilt which maps to the precise latitude of Greenwich, the home of GMT.
So as a visitor to the new Peter Harrison Planetarium - you get not simply a planetarium, but history, art, religion, culture and time and space - for the cost of admission. Our collateral featured irregular angle cuts mirroring the symbolic angles in the building. To reinforce our message and echo the uniqueness of the structure.
