Autodesk brand video. Youtube
This was a brand video for cutting-edge software giant Autodesk. Many businesses knew its design software products. But not the name of the company behind them. This video aimed to change all that.
OUTCOMES
This brand video got a massive response - with 600,000 views in its first weeks on YouTube. It was a key part of a wider awareness-raising campaign for Autodesk as a brand, which included banners, microsites and apps.